No, it's not whiskey.
But it sure packs the heat like it is.
J.R. Watkins Liniment has been healing pain since 1868, and now has a new and improved hotter-than-ever formula, so when your thighs are screaming from a burning StairMaster session, you can recover with a natural, warmth-spreading pain reliever.
"Is this a drink?" Is what many people ask when they see the bottle. If you drink it, it would be very spicy and would most definitely harm your innards.
Below is a package redesign to incorporate the retro feel and stories of important historical sport figures.