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J.R. Watkins

In the heat of recovery mode

No, it's not whiskey.

But it sure packs the heat like it is.
J.R. Watkins Liniment has been healing pain since 1868, and now has a new and improved hotter-than-ever formula, so when your thighs are screaming from a burning StairMaster session, you can recover with a natural, warmth-spreading pain reliever.


"Is this a drink?" Is what many people ask when they see the bottle. If you drink it, it would be very spicy and would most definitely harm your innards.
Below is a package redesign to incorporate the retro feel and stories of important historical sport figures.



Art Director: Kyra Bailey