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Manifestos

Brand identities collected here:

 

Manifestos

 
 
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Coppertone Sunscreen

Two millimeters of skin. That’s all you have. She’s your personal billboard to the world, logging every scraped knee and burned shoulder you endure. She does her best to heal your wounds and hide your battle scars, but she needs your protection. She is your body armor, yet she is in need of her own. Her threat travels 92 million miles, and you leave her exposed and unarmed against the harsh sun, letting her burn and redden as a cry mercy. Defend her, for she defends you.
Banish singed skin and give it the armor it deserves.

 
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Chobani

Do things right. That’s what we say. All-Natural is a no-brainer and cutting corners is a no-no in our house. Life deserves some simple quality, and quite frankly, it shouldn’t be so difficult to find a real strawberry in a cup of yogurt. A key ingredient to a happy life is authentic food, and an understanding that nature’s gift needs nothing done to it for you to taste the goodness. We practice what we preach, because the world could use a little more real.

 
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Harley-Davidson

Cue the fresh grumble of a polished engine, and feel your senses tingle with excitement. We stand for those who don’t just dream of riding, but go out and grab the road by the monkey bars. Greatness never sat on a stool and wondered what could be. Greatness got up and claimed a lifestyle worth living. Exhilaration is a key turn away, and when rubber meets road, it better be with a Harley.